Let’s face it: technology, especially the internet, can be pretty daunting to try to grasp, and with terms like malware, cursor and spam, it also seems pretty dangerous. So kudos to the guys who decided e-commerce and affiliate marketing should rely on an innocuous technology called a “cookie.”
Here on ProBlogger I disclose Amazon affiliate links. That’s mainly because there are fewer of them and because my readers here are more savvy with the idea of affiliate programs (I don’t have to explain what an affiliate link is every time I mention one).
Make sure you make all your affiliate links (text or images) have the nofollow tag. Here’s how to add the nofollow tag to your links. (There are plugins that do this, but given my general aversion to plugins, I prefer to add the tag manually. It’s easy.)
Since new customers are valuable, it makes sense to offer incentives to your affiliate partners to generate fresh traffic and new customers. You may already have new customer marketing incentives in place — perhaps a first purchase discount or another special offer. The same reason you offer those incentives is why you should pay affiliates more for generating new customers. No matter where the incentive is paid — i.e., to the customer or to the affiliate — the result is the same. You’re paying a bit extra to acquire that new customer because you know your ultimate payback is in the customer’s lifetime value.
Formerly Buy.com, Rakuten.com has grown into a monster. Rakuten ranks among the top three e-commerce companies in the world with over 90,000 products from 38,500 shop owners and more than 18 million customers. Among its numerous online properties, its flagship B2B2C (business-to-business-to-consumer) model e-commerce site Rakuten Ichiba is the largest e-commerce site in Japan and among the world’s largest by sales.
Affiliate marketing overlaps with other Internet marketing methods to some degree, because affiliates often use regular advertising methods. Those methods include organic search engine optimization (SEO), paid search engine marketing (PPC – Pay Per Click), e-mail marketing, content marketing, and (in some sense) display advertising. On the other hand, affiliates sometimes use less orthodox techniques, such as publishing reviews of products or services offered by a partner.[citation needed]
What is the cookie length? A cookie is triggered when an audience member clicks through one of your affiliate links. It tracks their browsing activity and gives you credit for actions they take, like making a purchase or taking an action. The longer the cookie length the better.
By all means experiment with the widgets and buttons Amazon gives you. If they do convert, then more power to you but every blogger I’ve talked to that has had success with Amazon tells me that contextual links, from within blog posts, work best.
i would like to see some few affiliate websites that have being set up already so i will know exactly how it looks like and so it can help me build mine, this is why i have not started and besides that fear is there, because I am not use to wordpress and the whole affiliate thing despite the fact that I have read books on it including your article. Another thing is that how do i start with writing content on my products (sales of make and female things is what i really want to go into), this i s another difficult task for me. thanks as i wait in anticipation for your reply.
I was lost on how to make effective affiliate marketing. I joined an affiliate marketing before but no luck. What you have said enlightened me of what are the right things that I should have done before in order to make it effective. Thanks very much.
Hi Suzanne, thanks for commenting. Branch out ASAP and most importantly build your email list starting from TODAY. It is your absolute priority, this is how you’ll build a real, long term, and sustainable business with repeat sales and raving fans for customers.
For the purposes of full disclosure, I downloaded this book while it was being offered one day, free. It’s a great book for a beginner to affiliate marketing and it would also be useful to someone who may have worked with another affiliate program but not with Amazon’s. The book lays out the basics of the Amazon program, finding a niche, building a website, loading it with Amazon affiliate products and a few ways to feature them on the site as well as some basic ways to promote them/your site. If you’re starting from “zero” or if you have a blog but you don’t know how to monetize it, this book will help.
As with most methods of making money from blogging, the more eyeballs that see your affiliate promotions – the better chance you have of them converting.  Of course, this is a generalisation as not all kinds of traffic converts – but more of that in the next point.
Keep records of your findings. This doesn’t have to be complex. You could use a simple spreadsheet to record competitors’ names, affiliate page links, commission rates, and any other data you think to be relevant. Once you’ve collected the data, it’ll be easy to make comparisons.
Normally, you have to wait to get commissions from high paying affiliate programs. The reason is simple. A customer can cancel the purchase within the time allowed for refunds, and a lot of people would game the system.
I was newly married at the time and on a very tight budget. I realised that if I wanted to keep blogging, I needed to find a way for my blogs to pay for themselves. So began my hunt for ways to do just that.
File-Sharing: Web sites that host directories of music, movies, games and other software. Users upload content to file-hosting sites and then post descriptions of the material and their download links on directory sites. Uploaders are paid by the file-hosting sites based on the number of times their files are downloaded. The file-hosting sites sell premium download access to the files to the general public. The websites that host the directory services sell advertising and do not host the files themselves.
What are the terms of the program? Is there anything I need to be aware of that would make a program not worth it for me. For example, Amazon Associates does not allow you to put your affiliate links in emails. If your main method of communication with your audience is via email, Amazon might not be a good fit for you. Wayfair, for example, does not allow their affiliates to post affiliate links on Pinterest or any other social media site. If that’s a strategy you rely on, Wayfair might not be a good fit for you.
The major affiliate networks will have thousands of offers available to you. The vast majority of them won’t be appropriate for your site, in the sense that the products or services advertised aren’t relevant to your audience.
In 2006, the most active sectors for affiliate marketing were the adult gambling, retail industries and file-sharing services.[17]:149–150 The three sectors expected to experience the greatest growth are the mobile phone, finance, and travel sectors.[17] Soon after these sectors came the entertainment (particularly gaming) and Internet-related services (particularly broadband) sectors. Also several of the affiliate solution providers expect to see increased interest from business-to-business marketers and advertisers in using affiliate marketing as part of their mix.[17]:149–150
Affiliate marketing currently lacks industry standards for training and certification. There are some training courses and seminars that result in certifications; however, the acceptance of such certifications is mostly due to the reputation of the individual or company issuing the certification. Affiliate marketing is not commonly taught in universities, and only a few college instructors work with Internet marketers to introduce the subject to students majoring in marketing.[37]
“Working with Rakuten Marketing has been very rewarding for our brand. They go above and beyond to provide opportunities to gain market insights, new customer data and strategy optimizations that aid us in ensuring our omnichannel marketing efforts are effective. With each learning we see growth in our campaigns.”
A friend of mine pointed me here and I am so glad he did, the list here is of huuuuuge interest to me as I have recently started to take more interest in affiliate marketing and been wondering where to point myself.
It’s especially true now that the big media players are finally waking up to affiliate marketing (NYTime buying WireCutter and SweetHome) and BestReviews (which was already an epic product review site in it’s self due to the fact they built their own 10,000 sq ft testing lab) being acquired by Tronc (owns the LA Times and half a dozen more publications).
Before diving into affiliate marketing, it’s wise to spend some time reading up on the challenges, opportunities, and best practices. This e-book will teach you most of what you need to know about affiliate marketing, but for those interested in furthering their education, we’ve highlighted 17 additional articles from other writers.
Some commentators originally suggested that affiliate links work best in the context of the information contained within the website itself. For instance, if a website contains information pertaining to publishing a website, an affiliate link leading to a merchant’s internet service provider (ISP) within that website’s content would be appropriate. If a website contains information pertaining to sports, an affiliate link leading to a sporting goods website may work well within the context of the articles and information about sports. The goal, in this case, is to publish quality information on the website and provide context-oriented links to related merchant’s websites.
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Affiliate Marketing Secrets
I share these results not because I’m the biggest Amazon Affiliate going around. I have no doubt I’m in the middle of the pack and that there are a lot bigger than me*. I share these results because, over the years, I’ve heard many bloggers write off the Amazon Affiliate program as not being worth the time.
Thank you for detailed post. I am eagerly looking to start an affiliate website for Amazon products. Google search brought me on this page and I am happy to learn what the heck affiliate is all about. Looks like it is something I can do best now.

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